POWER ATHLETICS LTD. // Footwear design and development //
Infusing a passion for wrestling and football, the Lucha shoe was born. Designed in Canada, made in China and destined for the South American market, each shoe came with a matching Lucha mask . Designed in tandem with the shoe, the mask graphics mirrored the pattern of the shoe’s upper,  and quickly became essential item for loyal fans. Viva! GOOOOOOOOAAAALLLL!

T.I.C // This Is China

LUCHA // Manufacturing specs.

F-109 // Technical drawings for Football outsole. Final factory specs.

Pullover // Second round pullover with pattern corrections.

LUCHA // Colour specs.

LUCHA MASK // Pattern specs.

LUCHA MASK // Final factory sample.

Production // Lasting machine.

Production // Final Pullover.